I think it's related to why we call them "stars" in the first place, associating them to the celestial bodies that can be seen from a distance but never touch. In both referents of the word "star," we feel their presence but we can never really experience them close up; they emanate light (through our screens or from the sky) and we easily forget that they physically exist at all.
And yet when you finally see them walking in front of you in real life, it almost feels like a let-down. They aren't the shining bodies that we somehow wish they were. They are just like us. And we desire more than what's just like us, perhaps because media and advertisement frames is that way, or maybe just because we enjoy creating fictions around our lives. Yet when you see an ET reporter's smiling face drop to a grumpy frown after he completes a take, you see the illusion that screens can project.
I definitely do not think this illusion is always bad thing, I just think we should keep it in mind.
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